The founder of the company and also a psychologist (M.A.), Markus Daus was managing director of a medium-sized software company for many years and therefore knows his clients' needs and requirements, for which he and his team can develop the best possible solutions using modern information technology. He has been a senior lecturer at Heinrich-Heine University in Düsseldorf since 2001. As a member of the German Usability Professionals Association, he focuses on such topics as "Online Marketing" and "Web Usability" in his seminars.
Besides his work as a senior lecturer at the University of Düsseldorf, Markus addresses various interest groups such as clubs, associations, corporations and co-operations, hosting numerous presentations and workshops on topics dealing with the internet and the benefits of using modern technologies.
In the usability specialist magazine "i-comm" Markus co-authored and published an article with Jörg Viola on “Usable Business-App: Mobile Services im Vertrieb für KMUs” (Usable Business Apps: Mobile Services in Sales at SMEs" in the area of “mobile applications”.)