Search engine optimisation (SEO)
The term Search Engine Optimisation refers to a bundle of measures taken to ensure that your website achieves as high a rank as possible within a search engine's organic, i.e. unpaid, results.
A distinction is drawn here in particular between on-site and off-site measures:
On-site measures refer to the programming, the layout and the content of your website. In this context, mainly textual information is highly relevant for search engines. However, crucial is not only the actual text the user sees on the pages, but also the textual background information hidden in the source code of the website. Aspects of user friendliness provide further potential for optimisation in this area (usability), user experience (UX), accessibility and "lean" programming.
Off-site measures refer mainly to the cross linking of websites. The inclusion and use of social networks plays a key role here.
- Assessment of your current website in terms of its search engine findability
- Search engine optimisation
- Monitoring and documentation
- Optimisation is possible for many languages, for example: