“only being online is not enough!”
Today, being placed and found in a prominent spot on the internet is crucial to a company's existence. Experience over the last few years has shown that users doing research on the internet exhibit similar search behaviour. If information on a specific topic is required, users only key a certain number of recurring words and word combinations into a search engine.
A company's goal therefore is to cater to its (potential) customers' search patterns in such a way that its website can be found quickly and easily.
With an ever increasing number of competitors, strategic online marketing is what determines a company's success in today's world. A corporate online marketing strategy should not be "off the rack"; rather, it should be individually designed and custom-tailored with regard to a company's goals and target groups.
- Creating an online marketing concept
- Execution in collaboration with various service providers
- Documentation and reporting